The foundations of profitable businesses are innovative products and business models. However, in order to convert those ideas into reality, you'll need a consistent flow of finances, especially in the beginning.
To gain a presence in the market, funding is essential for developing technology, hiring the right people, and establishing a complete marketing strategy. However, obtaining sufficient funds to launch a new business can be tough.
Despite the risks, businesses are springing up in nearly every industry across Africa, from agro-products to FMCGs to retail products. As a local business, you'll face a number of obstacles in your quest for funding, partly because you'll have to persuade others that your idea is a sound investment.
