Providing great customer service is a minimum standard for pretty much any viable business these days. And online chat is a great way to provide that service. But did you realize that these customer interactions can also help your business grow?
Chances are your business is not using customer insights to their full potential. According to a recent Forbes survey; 87% of executives are not confident that they’re leveraging all available customer data.
Clearly there are great gains to be made in this area. It’s actually not that hard to build in processes so that customer insights can be harnessed to improve your business by helping acquire new customers, increase customer retention, and even decrease the costs to service customers. Intrigued? Here are the different areas where customer insights can be harnessed…